Fragrance packaging design sharing 13

Creative design on perfume packaging is not flashy

The domestic perfume market has always been a relatively weak sector, but in recent years, as the post-90s generation has become the main consumer group of high-end perfumes at home and abroad, the potential of the perfume market has gradually been stimulated.

Do high-end perfumes sell taste or packaging? It has also become a more controversial topic.

Perfume should have a strong brand attribute in visual design. Both the bottle body and packaging design have relatively high requirements for materials and craftsmanship. How to find a balance between vision and smell is a difficult point to test the designer's skills.

Excellent perfume brands have invested a lot in brand building and communication, so that consumers can enjoy the pleasure and confidence brought by vision, smell and other aspects.